This DS simulation title recreates the Build-A-Bear in-store experience. The gameplay offers a unique immersive experience that replicates the process of shopping and creating a Bear when entering a Build-A-Bear Workshop store.
Consumers approach the Build-A-Bear Workshop concept with the same hands-on and do-it-yourself formula found in the retail outlets. This level of interactivity is achieved through the use of the Nintendo DS touch screen and wireless technology, in addition to enhanced graphics and an innovative control mechanism.
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